Different types of leads

Straight lead from the News & Record, Greensboro, NC

HIGH POINT — U.S. Rep. Howard Coble said Friday he is feeling better and plans to return to Washington on Monday after resting this weekend.

Anecdotal lead from The Chicago Sun-Times

Enter the Internet’s information highway — and follow the signs to American Indian sites — and you will discover the profoundly spiritual meaning of the term “red road.”

Summary lead from Danville Register & Bee (My hometown paper!!)

C.J. Barksdale recorded 14 points, 15 rebounds and seven blocks as the George Washington boys pasted Halifax County 64-46 in a Western Valley District semifinal Thursday night in Danville.

One lead that does not work is this one from the Los Angelas Times

Tiger Woods apologized to his fans Friday, saying he was deeply sorry for his “irresponsible and selfish behavior.”

I don’t know if it is the formatting of the website or if the writer just did not form the story correctly but the lead is too short and blends in with the rest of the story

Another lead that does not work is this one from the Dallas Morning News.

Rather than bending to market realities and just putting Flash on the iPad, Jobs is insisting that the various content providers (in this case, The Wall Street Journal) he needs to make the iPad a success dump Flash in favor of… something.

Maybe since this is an article in a special section of the paper, those interested in technology will know what the writer is talking about. But, if he wants more people to read it, he should not use so much jargon. Maybe the terms are explained later in the article, but a reader may not get that far if he or she cannot decipher the language used in the lead.

This lead from the Fairfax Times puts the worng information in the wrong places.

A conservative group is calling on legislators to slash the state payroll and state employee salaries as part of its “commonsense” plan to balance Virginia’s budget.

Later in the article, they give the proper name of the group. I feel that they should have put the proper name of the group in the lead and then said it was a conservative group in the second paragraph. If I were a liberal, as soon as I saw the words “conservative group”, I may have stopped reading and not even get the whole story.

One Response to “Different types of leads”

  1. dkois says:

    Good examples, although your anecdotal lead is actually a direct address lead. 4/5.

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